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Archive for January, 2012

It doesn’t take a lot of research to find out that in this day and age, virtually every business of any real size has developed some form of internet presence.  Now, for many businesses, that may mean little more than an online business card that can be used to get the phone number and store location of the business into the mind of the prospective customer.  But in this new century, the idea of having a business without a corresponding web page to support it is pretty much out of the question.

But if you look at the two business worlds, the internet business environment and that outside of cyberspace, there are some pretty big differences.  While many companies like bookstores or concert ticket promoters have learned to build what might be viewed as parallel universes in which their business operations are just as sophisticated online as outside of cyberspace, other businesses have just not found that balance.

But as the legitimacy of the internet as a valid marketplace and business tool becomes more understood, more and more businesses are learning that cyberspace can become another valuable part of an overall marketing plan that drives business to the store shelves directly from their internet web presence.

So just as that billboard or newspaper coupon program are just as much part of the businesses corporate plan, that online effort out there in on the corporate web site can become a vital part of the stores operation so much so that the store manager will come to depend on the sales driven by the internet.  To that store manager they will look for cyberspace on aisle five as a vital part of their plan for business success.

There is a systematic process that businesses go through to use the internet as a way of capturing web traffic and turning it into store traffic.  Make no mistake, there is one principle that should seem evident but is the key to turning cyber visitors to in store shoppers and that is that – Internet Shoppers are People Too!

When a businessperson looks at those strange internet traffic reports that show that they web site has X number of “hits” and that Z number of web browsers went to Y number of web pages, all of that cyberspace mumbo jumbo just means that X number of PEOPLE were on your web site and looked at Y number of products or web page advertisements or services.  And those PEOPLE are the same living and breathing humans who will walk in the front door of your store and buy products and services from you.

All we need to do is devise methods to drive those internet shoppers off of their computers and into the businesses retail operations.  And more and more you are seeing a businesses trend of internet promotions that are geared to put the customers feet down in the retail space.  Some great methods for doing that are…

*    Online coupons that can be redeemed only in the retail store.
*    Online sales that can be picked up in the store.  Many online shoppers might prefer to have the product shipped to them.  So you will have to “sweeten the pot” by making shipping charges out of the question or by adding a promotion if the customer picks up his or her purchase in person.
*    Contests.  Need we say more?
*    By promoting special events that will occur in the store.  You can stage a major cyberspace promotional campaign for a book signing of an author or celebrity that will occur live at the store itself.  The costs of the promotion and having the in store event will be offset by the increased sales.

If your web site routinely uses promotions that result in positive incentives to the customer to come to the store, before long a customer base of loyal consumers will get used to first going online to see what this week’s big deal is and then going to the store to cash in.  That kind of ongoing momentum is what makes such a synergy such a success and what makes even customers come to your retail outlet and look for “cyberspace on aisle five.”

You work for a company that has been going through a lot of changes and upheaval. Word is going around about lay-offs and you worry you will be next. If you’ve been an exemplary employee and the lay-off is not because of anything you’ve done, be sure you ask these three questions as you are being handed your Pink Slip:

1. Ask for a Letter of Reference. You can use this to help you land that new job because it will be beneficial to have a letter that praises you and your accomplishments. This will show future employers that your termination was a business decision and not because of any wrong-doing on your part. Most people forget to ask about this, and it is difficult to try to go back later and ask for one.

2. Ask about severance pay. You are not automatically guaranteed this unless it was stipulated in your employment contract when you were hired.. Typically, one week of severance is given for each year of service to the company, but this can be negotiable. And, especially if you’ve recently finished an important project, been honored or achieved a major goal, be sure to remind them. It may buy you another week of severance pay they weren’t planning on giving.

3. Are you entitled to unused vacation pay? In most cases, the answer is no. Some companies allow you to roll over your unused time from one year to the next, while others have a use it or lose it policy. Most companies will explain their rules in the employee handbook, but asking to be paid for your unused vacation pay just may earn you a few extra dollars you could use right now.

You may not get any severance or vacation pay, and you especially won’t if you don’t ask for it. Don’t forget, this is a very difficult situation for your boss, too, so he or she may be willing to give you more than had been planned on. You’ll never know unless you try, and the worst they can do is say no. If the moment passes, chances are you won’t have another opportunity to ask these questions again. Knowing ahead of time what to ask for may give you the confidence to speak up for yourself at this difficult time. Good luck!

Home-based businesses that become successful may end up having to leave the home eventually for expansion. This can be a very hard decision to make for the owner. The idea of now spending more money to expand can be scary. One does not have many of the money sucking problems as the business owners of yesteryears. The really long leases, huge security deposits, renovations, and equipment costs are not that bad anymore. There are many options today for the home business owner to get affordable and flexible space with out costing too much and having to sign a long-term agreement. When you go to a business center you will get that office with a desk but also can expect to have Internet and many other perks. So what are some of the benefits of a business office center?

* Convenient location in a high traffic areas
* Fully furnished offices and suites
* Individual Offices and/or Team Rooms
* Conference Rooms with services provided
* Business identity services or virtual offices
* Receptionist services
* Incredible phone and voice mail systems
* High speed Internet services
* Computer and networking support
* Copy, scanner, and fax systems
* LCD projectors
* Digital Camera
* Complementary coffee and water
* Convenient agreements that can range from 3 months to 5 years

There are top companies that specialize in these office centers all over the country. Corporations such as HQ Global Work Place, Corporate Suites, and SOS America offer these great services to those home business owners so they can broaden their horizons but not have to invest in more equipment or dismantle their home office space. This gives the owner the option of hiring others and still remaining at home if he or she so desires. There are even some companies that offer rental by the day or hour. Depending on what type of office space and the amenities you want you are looking at anywhere from a few hundred to few thousand per month. It truly depends on the location, services, and the office size you need.

The majority of these companies also offer virtual space as well. This is a low cost method of being able to provide a more business like atmosphere to your home office. You would be able to meet clients in a space a few times per week instead of in your living room. This gives your business a more professional look with out spending lots of money on an office space. There are mail programs offered that provide you with an address so you can receive and deliver business packages and mail. These virtual spaces also provide private offices and conference rooms. This will allow you to work from home primarily but meet with clients and get your mail at a business address to keep your home information private. Programs like this start at about $70 per month, which is extremely reasonable. There are also the virtual office packages that give you the same perks as the mail program but also give you a phone number, voice mail, live receptionist during business hours plus call-screening, forwarding, and patching. This type of offer starts at about $190 per month and you get your business name listed in the lobby for free. This is great for small home business owners who want to keep their personal information private.