Archive for October, 2011
Ethical and Religious Considerations in Physician Assisted Suicide
None of us know what we would choose at the end of our life regarding assisted suicide. It is, therefore, a worthy idea to ponder long before we get to that place at the end of our lives whereby we may actually have to make one. In our lives, our soul does have a path that is chosen for us if we look for it. I would encourage you to follow that one. For the spiritual life is what brought your life into being, and the spiritual life will lead you home.
Some terminally ill patients are in so much pain that they would rather end their life than to go on suffering and experience a poor quality of life. Because of physical and mental limitations, people in pain have a much different view on living than people with good health. This altered view makes some choose certain courses of care in a debilitating illness he or she may not even consider in a healthy state of being. Many healthcare providers claim that terminally ill people’s pain can be controlled to tolerable levels with good pain management, yet there are tens of millions of patients who do not have access to adequate pain management in the U.S. alone.
Many religious organizations believe that suffering can be used to purify us. This purification can be for the caregiver and for the patient. It is a time to learn and be aware how the body becomes more soul in the process of transformation associated with dying and death. Christians believe that life is a gift from God and God does not send us any experience we cannot handle. Islam states in the Qur’an, “Take not life which Allah made sacred otherwise than in the course of justice.” And “Since we did not create ourselves, we do not own our bodies.” Orthodox Judaism states that “This is an issue of critical constitutional and moral significance which Jewish tradition clearly speaks to. We believe that the recognition of a constitutionally recognized right to die for the terminally ill is a clear statement against the recognition and sanctity of human life….”
It is clearly evident that religious influence upon PAS deems such an act as going against one’s Creator, and as such, the need to pray and discern the direction of one’s life and dying should be in the consultation of clerical status of one’s own faith. To override such influence would take an autonomous individual whose beliefs have taken him or her from what can be known religiously to what can be known through them by the same force that gave them life. It is here that terminal patients choose a course of action from the core on one’s being transcending his or her belief in their creator (religiously) leading to an active participation of one’s assessed values (personal transformations) that includes their religious influence, but it is not limited to it as well.
Samuel Oliver, author of, “What the Dying Teach Us: Lessons on Living”
For more on this author; http://www.soulandspirit.org
Creating Traffic
Perhaps you have followed the trend in business to create an internet web site for your business that can be used to supplement your marketing efforts. If so, you have joined the momentum to create a corresponding “place” in cyberspace that can be used to reach customers online. The need for such an internet presence is entirely market driven. Internet sales have soared, particularly in certain market segments and more and more, the first place people go to in order to learn about your business is the internet. If they find a well designed web site that is full of features, that works fast and draws them in, that can be a tremendous tool for promoting your business.
When you set up a marketing tool outside of cyberspace, the first concern is how will that new marketing effort get noticed. So we are drawn to places where there is already an active traffic of people who would qualify as our customers. That may mean putting up a billboard where it will be seen by people going to work. That target audience may be the best population to respond to your message. Or if your business appeals to youth, advertising on MTV or on popular radio stations is a natural place to put your marketing money because the traffic is already there.
We have to approach the internet differently. Yes, the traffic is already there but we have to enter the world of cyberspace marketing with a different kind of strategy so we can reach the customers who are traveling certain “internet roads” and make sure those roads lead to our web site.
There is whole a cottage industry that has sprung up around the need for knowledgeable internet marketing gurus. And, yes, it’s a good idea to use their talents to make sure the search engines put your web site in front of the right kind of client or customer. These talented internet geeks can put your business web site into the flow of web surfers so you get your fair share of that traffic.
That said, you don’t have to wait for the internet marketing experts to make your web site more successful. If the business has made the effort to put that web site up, you want to see it start to pay off right away. That is why you should consider some creative ways to drive people to your web site from your traditional markets thus educating your current customers, clients and partners about the site. Ways to do that include…
§ Promote the web site at the retail level. Some creative signage at your retail locations can create some momentum and interest in customers to go see your exciting new web site.
§ Put the link on all correspondence. If you have flyers, a magazine or other current means of communications, your URL should always be listed there. Add your URL to your email signature and on business cards and all other forms of communication so your community of clients, customers and partners get used to associating that web site with you as much as they do your business name.
§ Create excitement. It is easy to operate a business contest from your retail sites that drives people to the web site for clues or to claim their winnings. That kind of momentum can create huge surges of traffic through your web site with the corresponding surge of sales and leads.
The modern customer or client is used to seeing the promotion of a web site included with other forms of promotion and advertising. You are not “assaulting” your customer base with this information. If anything, when your audience sees that the business has burst into the cyberspace world in a big way, they will be thrilled and as likely to respond with, “It’s about time.”.
You know how much you depend on the internet to keep you informed about areas of interest and about businesses you like to patronize. So you can see that not only putting up a good web site but letting people know that it is there and that there are big things there for them to enjoy is doing them a favor as much as it is creating new marketing opportunities for your business.
Corporate Crime
Corporate crime? I’m not sure that there is such a thing. If we want to reduce the crimes that are given that lable, we need to quit handing out large punitive fines to corporations. The idea isn’t as radical as it sounds.
First of all, when I say that there isn’t such a thing as corporate crime, I simply mean that it is always individual people who commit crimes. With that in mind, you can imagine what my better way to reduce this crime is: Go after the criminals!
Who Pays For Corporate Crime?
Exactly who pays when a large corporation is fined for breaking the law? To begin with, the stockholders pay. Many of these are innocent retirees who have money invested with the company and had no idea they were breaking the law. Then the employees pay with the loss of jobs, if the financial situation of the company is damaged by the fines. Who doesn’t pay? Just the criminals – the individuals who chose to break the law.
All crimes are committed by PEOPLE, not companies. When a company dumps poisons into the environment, a PERSON made the decision to do that (or several people). When a company steals from a pension fund or violates workers rights, INDIVIDUALS made those decisions. People commit corporate crime, not corporations!
If you want to stop corporate crime, start putting the individuals who are involved in the crime in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?
To fine companies for the actual costs imposed on others by a crime is appropriate. We have to clean up toxic messes, and in other cases compensate those who suffer damages. This also means that shareholders have a reason to be careful in who they elect to the board of directors. However, “punitive” fines are ridiculous unless they are levied against the individual criminals. Make the person who committed the crime pay the fine.
Is this such a radical idea? I don’t think so! By the way, which do you think is more likely to deter a corporate officer from committing a crime, a fine that is paid by the company, and doesn’t even affect his salary, or ten years in jail? The answer to that gives us the answer to corporate crime.